SEO Specialist At Coast2Coast First Aid and Aquatics Inc.

Coast2coast First Aid & Aquatics Inc. is an award winning and a leader in Safety, First Aid and CPR training, servicing nearly 50,000 people and over 2000+ companies every year,, in 23 cities across the country. We are looking for a highly experienced SEO Specialist who can drive organic growth, increase search rankings, and enhance our digital presence to generate more student registrations.

If you have a minimum of 5 years of experience in SEO, a deep understanding of ranking algorithms, and proven success in optimizing websites for lead generation and conversions, we want to hear from you!

We already have great rankings across many cities and many keywords, which is thanks to our successful in-house SEO Strategy. Now, we need someone to help take us to the absolute number 1 across the board —a strategic thinker who can add new elements to our marketing strategy beyond what we’re already excelling at.

If you have a proven track record of delivering successful campaigns for past employers or clients, and the ability to bring something new, creative, and impactful to the table, we want to hear from you!

Role Overview

As an SEO Specialist, you will be responsible for developing and executing a comprehensive SEO strategy to improve organic traffic, boost keyword rankings, and enhance our website's performance. You will work closely with our marketing team, content creators, and web developers to ensure SEO best practices are implemented across all digital channels.

Key Responsibilities

✔ Develop and implement SEO strategies to improve organic search visibility and increase leads.

✔ Conduct keyword research to identify high-impact search terms and optimize website content accordingly.

✔ Optimize on-page SEO, including metadata, internal linking, and content structuring.

✔ Oversee technical SEO, ensuring site speed, mobile-friendliness, and structured data compliance.

✔ Manage backlink strategies, including link-building outreach, competitor analysis, and partnerships.

✔ Track, analyze, and report SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, or SEMrush.

✔ Collaborate with content creators to develop SEO-optimized blog posts, landing pages, and course descriptions.

✔ Stay up-to-date with Google algorithm updates and adjust strategies accordingly.

✔ Conduct competitor analysis to identify gaps and opportunities for improvement.

✔ Work on local SEO strategies to increase visibility in specific geographic areas (Google My Business, local citations).

What We’re Looking For

• 5+ years of SEO experience with a proven track record of increasing rankings and organic traffic.
• Deep knowledge of Google’s search algorithms and best SEO practices.
• Expertise in technical SEO, including site audits, schema markup, and Core Web Vitals.
• Hands-on experience with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console).
• Strong understanding of on-page, off-page, and local SEO.
• Ability to conduct SEO audits and provide actionable recommendations.
• Experience in link-building and outreach strategies.
• Proficiency in Google Analytics and data analysis to track SEO performance.
• Strong problem-solving and analytical skills with the ability to interpret large data sets.
• Experience in service-based industries, education, or e-commerce SEO is a plus.

Why Join Coast2coast?

✅ Competitive salary + performance-based bonuses.

✅ Opportunity to lead and shape SEO strategy for a fast-growing company.

✅ Work with an experienced in-house marketing team that values innovation and results.

✅ Hybrid work model with flexibility.

✅ Career growth opportunities as we expand into the U.S. market.

Job Type: Full-time

Pay: $51,000.00-$70,000.00 per year

Benefits:

• Casual dress
• Dental care
• Extended health care
• On-site parking
• Paid time off
• Vision care

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Thornhill, ON: reliably commute or plan to relocate before starting work (required)

Experience:

• SEO: 5 years (required)

Work Location: Hybrid remote in Thornhill, ON