SEM/SEO & Digital Marketing Specialist At The Headhunters

Our client, an innovative and rapidly expanding technology-driven third-party logistics (3PL) provider, is looking for a results-oriented SEM/SEO & Digital Marketing Specialist. This role will be instrumental in boosting online visibility, driving high-quality traffic, and generating leads across various digital channels. As the company broadens its reach into the U.S. market, this position will play a key role in refining search engine strategies and optimizing paid marketing efforts.

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Key Responsibilities:

• Search Engine Optimization (SEO):Develop and execute an SEO strategy to increase organic traffic and brand exposure.
• Enhance website content, metadata, and structure by incorporating high-intent industry keywords (e.g., "top 3PL provider for e-commerce brands").
• Conduct in-depth competitor analysis using tools like SEMrush, Ahrefs, and Google Search Console to improve rankings.
• Oversee both on-page and off-page SEO tactics, including link-building initiatives and content optimization.
• Implement local SEO best practices to enhance visibility in priority markets across Canada and the U.S.
• Search Engine Marketing (SEM) & Paid Advertising:Design and manage Google Ads campaigns to attract high-quality leads.
• Leverage LinkedIn Ads, Google Display Network (GDN), and remarketing strategies to maximize conversion rates.
• Conduct ROI analysis and A/B testing to enhance SEM campaign performance and efficiency.
• Research and bid on high-value keywords relevant to the industry (e.g., "alternatives to Flexport," "3PL fulfillment in Toronto").
• Content & Website Optimization:Work alongside the content team to create SEO-optimized blog posts, landing pages, and case studies.
• Update and refine website pages using WordPress, ensuring optimal performance, fast load speeds, mobile responsiveness, and structured data implementation.
• Apply multi-language SEO techniques to attract international clients seeking fulfillment services in North America.
• Analytics & Performance Tracking:Utilize Google Analytics, Looker, and Google Data Studio to monitor website performance, engagement, and lead conversion rates.
• Prepare monthly reports detailing campaign effectiveness and provide data-driven recommendations for ongoing improvements.
• Align SEO and SEM initiatives with business development and sales objectives.
• Qualifications & Experience:Bachelor’s or Master’s degree in Digital Marketing, Information Technology, or a related discipline.
• Minimum of three years of hands-on experience in SEO, SEM, PPC campaigns, and lead generation.
• Proficiency in Google Analytics, Google Ads, SEMrush, Ahrefs, Moz, and Google Search Console.
• Knowledge of HTML, CSS, and JavaScript for SEO enhancement, along with WordPress website management.
• Experience with A/B testing, bid management, and performance optimization tools.
• Strong analytical skills with the ability to interpret data and apply insights effectively.
• Excellent written and verbal communication skills.
• Preferred Qualifications:Background in logistics, e-commerce, or fulfillment services.
• Understanding of B2B lead generation strategies tailored for enterprise clients.
• Experience with API integrations, affiliate marketing, and advertising on platforms like Amazon Ads or Shopify SEO.
• Familiarity with multi-language SEO techniques for global expansion.
• Compensation & Benefits:$60,000 - $80,000 based on experience.
• Comprehensive benefits package
• Onsite parking
• Annual performance-based bonus and salary reviews.

This is an exciting opportunity to contribute to a growing company at the forefront of tech-driven logistics. If you’re a strategic thinker passionate about digital marketing and search engine optimization, we encourage you to apply!

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Only candidates already eligible to work in Canada will be reviewed. Only qualified candidates will be contacted.